At Marketcall, we're all about empowering our affiliates to succeed with top-tier offers.othing makes us prouder than sharing stories of success from our community. So, another feather in our cap today! We bring you a case study of one of our affiliates who generated $25,000 in revenue by promoting our Water Damage Restoration offer. 

Background: A Strategic Approach to a New Niche

Our affiliate, an SEO expert and skilled website developer, stepped into the water damage restoration industry for the first time with this campaign. Despite being a rookie, he approached the niche with a strategic mindset, leveraging his expertise in SEO and web development to conduct thorough research. This allowed him to understand the market dynamics, analyze competitors, and craft a winning strategy.

What is Water Damage Restoration?

 

Water damage restoration involves the cleaning, repairing, and restoring of properties affected by water. The process includes water removal, drying, dehumidification, and structural repairs. Given the urgency and demand for such services, the market for water damage restoration is highly lucrative, which makes it a prime target for lead generation efforts.

Offer Highlights

• Payout: Dynamic, ranging from $70 to $1,000 per call.
• Buffer Time: 60-180 seconds.
• Call Hours: Available 24/7.
• Traffic Accepted: Paid Search, SEO, Social Media, Google My Business.
• Prohibited Traffic: Incentivized traffic, Facebook Marketplace, and SMS.

Choosing the Right GEO targeting

In Marketcall we aim our efforts on helping the affiliates maximise their earnings - so we did for that case.

Water damage bundle offer consists of several advertisers that target different locations, with payout defined by zip. So it’s important to understand what areas and zips to target to maximize affiliate earnings. 

The affiliate worked closely with the Marketcall team to identify the highest paying ZIP codes for water damage based on previous bidding data. Thus we made sure that his efforts were focused on areas with the greatest revenue potential.
Once the top ZIP codes were identified, the affiliate digged into the competition in these areas. By pinpointing locations where the competition was lower, he could strategically target areas where he was more likely to capture traffic.

To enhance his local presence, the affiliate created a Google My Business profile specifically for the selected ZIP codes. This not only boosted his local SEO efforts but also made it easier for potential customers in those areas to find and contact him.

Building a website

Here, our affiliate began by designing a website with a strong, clear site architecture, ensuring that all content was easily accessible to both users and search engines. A well-organized structure also facilitated better internal linking, which is crucial for distributing page authority across the site. He also ensured fast loading times, mobile responsiveness, and proper use of meta tags, which are essential for high search rankings.

Once the website was fully built he made similar websites targeting other geographic locations. 

Targeted Keywords

Long-tail keywords are easier to rank and still attract valuable traffic, so they got the primary focus from the affiliate in his thorough keyword research. Recognizing the importance of local search in this niche, he optimized the site for geographically specific keywords, particularly in the high-value ZIP codes identified earlier. Here’s what he got.

Content Optimization

Apart from optimizing the content for keywords the specialist made sure that it provided real value to users. This included detailed guides, case studies, and FAQ pages that addressed common customer concerns and pain points. Each page was optimized with the right keyword density, header tags, and meta descriptions. Altogether it resulted in 46,403 views and 17,148 users in total - these and some other numbers below.

Backlink Building

Word of mouth may open doors - especially in marketing. So, the affiliate focused on acquiring high-quality backlinks from reputable sites in related industries. This included guest posting on industry blogs and getting mentions in relevant directories. He ensured a diverse backlink profile, incorporating a mix of do-follow and no-follow links, anchor texts, and linking domains.

Social Media Presence

Social media was used not just for traffic but as a part of a broader SEO strategy. By sharing content on social platforms, the affiliate drove traffic back to the site, which in turn increased engagement metrics that positively impacted SEO.

Data-Driven Decisions

Using tools like Google Analytics and Google Search Console, the expert continuously monitored site performance. He conducted A/B testing on landing pages to identify what worked best in terms of layout, content, and call-to-action, ensuring that the site was always optimized for maximum conversions.

The Results: $25,000 in Revenue

So, what did this all comprehensive, data-driven approach lead to? The affiliate's expertise in SEO and web development, combined with his strategic content and backlink efforts, resulted in $25,000 in revenue from the Water Damage Restoration offer. Not bad for a start, isn’t it? This success story is a clear example of how a well-executed SEO strategy can yield significant returns, even in a niche where the affiliate had no prior experience.

Key Conclusions (and some more insights)

• Consistency is Key:Data-driven choice of keywords combined with valuable content brought us solid results. Nonetheless, egular content updates are crucial for maintaining and improving rankings. That is why our affiliate made sure to keep the site updated with fresh content, which also helped in ranking for additional keywords over time.
• Avoid Copyright Pitfalls: Even when your content is well-thought and regularly updated, copyright issues can lead to severe penalties that might undo all your hard SEO work. Using original or properly licensed images and content is not just a best practice but a necessity.
• Protect Your Assets: Keeping your URLs confidential is vital in competitive niches. This affiliate wisely avoided sharing his URLs with potential competitors, preventing any risk of negative SEO attacks.
• Kickstart with Paid Traffic: Don’t underestimate it - our practice shows that this kind of investment may well pay off. To get the initial boost for this campaign, the affiliate used paid traffic strategically, which helped increase the site's visibility and jumpstart its organic rankings.
• Maximize Visibility with GMB: The choice of Google My Business listing was not random. Creating a GMB profile can significantly enhance local SEO efforts. Although this wasn’t possible for every site in the network, it’s a recommended strategy for those who can implement it.
• Monitor and Adapt: A high bounce rate or short session duration can indicate issues with content or user experience. Regularly reviewing these metrics allowed the affiliate to make timely adjustments, ensuring the site remained user-friendly and engaging - 54s average engagement time speaks for itself.

Looking Ahead

This case study is a testament to what’s possible when an affiliate leverages their expertise in SEO and applies it to a well-researched niche. At Marketcall, we’re committed to supporting our affiliates with the tools and opportunities they need to achieve similar results. Whether you’re a seasoned pro or new to the industry, our team is here to help you succeed.

Learn more about Marketcall’s current zips and payouts per category by visiting the link
https://rtb.marketcall.com/ Got questions or want to learn more? Reach out to your Marketcall personal manager, or drop us a line at alex@marketcall.com or konarev@marketcall.com. We're always here to support your success.